by Dhiren Bhatia / October 19, 2020

I have a secret to share – I’m the cookie monster in my home ! I’m usually in the kitchen snooping around for something to munch on and with my MASSIVE sweet tooth, I usually end up finding the box of cookies, that my wife Shweta has very carefully hidden from me 😆 Which is why I fell in love with the idea of healthy snacking and when I found this amazing food brand, I knew I wanted to learn more  about the Freakin’ Healthy brand and have Roy tell about his journey!

Founded by Roy Koyess, Freakin’ Healthy offers a wide range of healthy snacking options to everyone. Armed with 14 years of corporate experience as the GM at Johnson & Johnson Vision Care and Diabetes Care, Roy wanted to break the elitist badge that healthy snacks are too expensive for the common person. He has since made healthy snacks a mainstream, affordable and delicious indulgence for everyone.

In this episode, Roy tells me, how his corporate job at  Johnson & Johnson’s health division helped him realize the importance of clean eating, and how sticking to a strategy that focused on building a healthy community around the brand helped him stay in business even during the pandemic.

Connect with Roy:

Books and Podcasts Mentioned in the episode:

Connect with Dhiren:

Episode Highlights:

07:48 – How Roy’s journey to entrepreneurship began

09:34 – How Roy’s last job helped him gain sales experience

13:21 – Why Freakin’ Healthy was started and the passion behind it

18:18 – Roy’s experience with running Freakin’ Healthy during the first year

20:16 – How Freakin’ Healthy’s initial team was formed

21:00 – The initial barriers that Freakin’ Healthy had to overcome as a new business

21:39 – Why the name “Freakin’ Healthy”

24:09 – Lessons learned from starting Freakin’ Healthy

24:55 – How Roy and his team came up with their recipes

29:41 – Roy’s first victory

37:40 – Freakin’ Healthy’s growth process and the stages it went through

43:34 – How the ongoing pandemic has affected Roy’s business and how they have managed to stay afloat

48:30 – How technology and social media has played a key role in Freakin’ Healthy

52:17 – What being an elevated entrepreneur means to Roy

54:02 – Roy’s advice to entrepreneurs

Thank you for listening! I hope you enjoyed this episode and I’d love to hear your feedback. You can email me at and help me improve or if you have someone in mind that would be a great guest on the show, feel free to recommend them via email.

If you liked the episode, I appreciate you leaving a review on iTunes as it helps other entrepreneurs to find the show. You can also share the episode via Facebook, LinkedIn and Instagram and tag someone who you feel would benefit from the podcast!

Thanks and lots of love,

Dhiren Bhatia

  • Episode Transcript