by Riche Atos / May 04, 2021

Welcome to another episode of the Elevated Entrepreneur Podcast! In today’s episode, we discuss the N word. How can we use the word “No” as a powerful tool in our arsenal to manage our personal and professional lives?
In this episode, we’ll talk about the two sides of the word “No” and I will personally share my own lessons about this magical word, plus how you can use this word in your business, professional, and personal life.

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Episode Highlights:

01:19 One of the first few words we learn to say
02:59 Resources for learning how to say “No”
03:58 The two sides of the word “No” (having the ability to hear and say no)
04:29 Five reasons why you should get used to the habit of hearing “No”
09:20 Five reasons why you should be saying “No”
14:09 Creating a routine and slotting all the things that I want to do in a week in my calendar
14:58 The 1-page personal plan that I learned from my business coach which consists of the 5 F’s (friends, family, faith, finance, fitness)
15:33 How to protect your weekends as if they are gold by saying “No”
16:56 Sharing final thoughts and a quote from Jodi Picoult

5 Reasons Why Hearing “No” is Important

  1. “No” is the second best answer, better than “maybe”, “not sure”, or left hanging.
  2. “No” is not the end but the beginning of what’s next.
  3. An earlier “No” is better than a late “No”.
  4. Create conditions for people to say “No.”
  5. “Yes” means commitment and “No” means protection.

5 Reasons You Should be Saying “No”

  1. Saying “No” is a sign of respect.
  2. Saying “Yes” to something means you are saying “No” to something else and vice-versa.
  3. Saying “No” means you know your value and you are valuing yourself higher than anything else or anybody else.
  4. When you are not saying “No”, you are losing credibility.
  5. Demonstrate growth by saying “No.”


“I’d rather hear a “No” than hearing “Maybe.”, “I’m not sure.”, or even worst yet, when I’m left hanging with no response, radio silence, absolutely nothing coming from the other side.” – Dhiren Bhatia

“If we are consistently thinking about the things that we won’t do, we are able to think about the things we can and want to do.” – Dhiren Bhatia

“I talk to myself and tell myself about things that I need to do in these 5 areas/disciplines of life (friends, family, faith, finance, fitness) and then make time for that. If these are the things that I hold near and dear, everything else can be put on the back burner.” – Dhiren Bhatia

“In the space between yes and no, there’s a lifetime. It’s the difference between the path you walk and the one you leave behind; it’s the gap between who you thought you could be and who you really are; its the legroom for the lies you’ll tell yourself in the future.” – Jodi Picoult

Thank you for listening! I hope you enjoyed this episode and I’d love to hear your feedback. You can email me at and help me improve or if you have someone in mind that would be a great guest on the show, feel free to recommend them via email.

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Thanks, and lots of love,

Dhiren Bhatia

  • Episode Transcript