In today’s episode, I am talking to Namita Ramani, the founder and CEO of Above Digital, a leading digital marketing agency that helps small businesses reach their goals and generate qualified leads through pay-per-click (PPC) campaigns and social media marketing. An avid reader and learner who consumes almost 5-6 hours of content every day, Namita is also the host of the Successful Marketing for Small Businesses in Dubai podcast, a platform where she indulges in inspired conversations with prominent business owners and inspiring personalities.
Previously known as Salony Creations, Above Digital was established in 2004 even though Ramani realised her passion for the digital world when she moved to Dubai in 2000 and began studying web programming courses. Prior to this, she owned a fashion boutique. Above Digital has so far helped over 300 companies reach their target audience and convert leads into customers.
She has conducted multiple self-hosted workshops since 2010, in addition to corporate training for brands like Dubai Chamber of Commerce, Arabian Radio Network, Dubai Golf and more.
During her free time, Namita mentors young and aspiring business owners.
Connect with Namita
- Linkedin – Namita Ramani
- Company website – abovedigital.com
- Instagram – @namitaramani
- Facebook – Namita Ramani
- Namita’s Podcast – Successful Marketing for Small Businesses in Dubai
Book Recommendations mentioned in this episode:
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (by Stephen R. Covey)
- The 5 AM Club: Own Your Morning. Elevate Your Life (by Robin Sharma)
- The Brain Audit: Why Customers Buy (And Why They Don’t) (by Sean D’Souza)
Connect with Dhiren:
- LinkedIn – https://linkedin.com/dhirenb
- Facebook – https://facebook.com/dhirenbh
- Twitter – https://twitter.com/dhirenbh
- Elevated Entrepreneur Podcast Facebook page – https://www.facebook.com/elevatedentrepreneurpodcast
05:04 – How Namita started out remote working as a web agency since she wasn’t allowed to have a job
08:38 – How Above Digital got to where it currently is
13:23 – Namita’s first public speaking experience
22:48 – The easiest way to identify a niche
28:28 – What digital marketing looks like for inventory based businesses and how it can improve such businesses.
32:16 – The client journey that every potential customer goes through
33:50 – What to keep in mind when getting started on digital marketing and the different types of campaigns
36:00 – What to ask a digital agency before signing up with them
40:19 – Emerging trends due to the pandemic
44:35 – Challenges faced by digital marketing agencies (especially the growing ones)
46:00 – The secret to success
Thank you for listening! I hope you enjoyed this episode and I’d love to hear your feedback. You can email me at firstname.lastname@example.org and help me improve or if you have someone in mind that would be a great guest on the show, feel free to recommend them via email.
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